A waste for some, to the Tarkus family, an empire. Edit
Jugo is the region that is noteworthy to it's deserts, mountains and of course Berenike. The large city stands against the sands and the cold winter winds from the mountains, making it hard to travel to the city. One would question why was there a city in such a waste?
Well. Iron ore. Jugo is rich in ore, minerals and lovely gems. Which made it into a hub of trading as well a capital where blacksmiths could strive. Materials aren't short, which explains the expansion of the city in recent years.